Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

12/9/2018
Who Is the Consumer of the Future?
An authentic brand purpose will be critical for building loyalty among modern, proactive "prosumers."

Peter Breen
12/9/2018
Breville Boosts U.S. Field Force with Execution Tool
StayinFront’s mobile field force technology will enable Breville’s in-store teams to manage territories effectively and standardize and complete tasks efficiently.

Peter Breen
12/6/2018
IBM Sells Software to HCL
The $1.8 billion deal covers software six products covering security, marketing and commerce, including Notes & Domino.

Peter Breen
12/2/2018
Brooks Brothers Launches AI-Powered Optimization Platform
The end-to-end platform does everything from maintaining appropriate stock levels to determining market-specific pricing and measuring promotion results.

Peter Breen
12/2/2018
Tip of the Spear Technology: NexTech AR
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: internet-enabled augmented reality tools from NexTech.

Peter Breen
12/2/2018
Kraft Heinz to Buy Primal Nutrition
The three-year-old startup markets healthy condiments and other products under the Primal Kitchen brand.

Peter Breen
12/2/2018
Chinese Dairy Operator Digitizes via Siemens PLM
Heilongjiang Feihe Dairy Co. has signed a strategic agreement with Siemens PLM Software to digitize the consumer goods company’s product lifecycle management processes

Peter Breen
12/2/2018
Stella Artois Unveils Beer-Serving ‘Robot’ for the Holidays
Mounted to the top of a robotic vacuum, the beer brand’s ‘bot delivers snacks and beverages directly to party guests. (It also cleans up the crumbs.)

Peter Breen
11/27/2018
Packaged Goods Makers Embrace AI-Driven Marketing
Ocean Spray, General Mills and McCormick & Co. all unveiled the implementation of an AI-based software solution designed to optimize retail promotions.

Peter Breen
11/27/2018
Carlsberg Gets Help Transitioning to the Cloud
Accenture led a digital transformation program designed to help the 171-year-old brewer become a modern, agile enterprise.

Peter Breen