Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

12/18/2018
P&G Buys Ethnic Beauty Company
Acquisition of five-year-old "ankle biter" Walker & Company further underscores the disruption that the digital age has wreaked on the men's grooming category.

Peter Breen
12/18/2018
CGT December 2018: A Year of Living Digitally

Peter Breen
12/18/2018
Australian Candy Brand Engages to Save Endangered Animals
In a partnership with the Wildlife Conservation Society, Yowie Group is using a mobile app and website to educate kids about endangered species.

Peter Breen
12/18/2018
Seafood Maker Joins Kroger Chains in Traceability Effort
On-pack QR codes at Denver-area King Soopers and City Market stores will let shoppers track the “sea to pan” journey of every fish.

Peter Breen
12/18/2018
Customer Management Solutions Guide 2018
A comparison chart of solution providers on the forefront of customer management. Plus, a roundtable of experts provides thought leadership on navigating the challenges and opportunities involved in the effective management of retailer relationships in an omnichannel marketplace.

Peter Breen
12/16/2018
Mattel Seeks to Transform Global Trade Promotion Management
Solutions from CPGToolBox are expected to help the toy maker transform the way its trade contracts and promotional spending are planned, managed and analyzed with retail partners around the world.

Peter Breen
12/11/2018
Tip of the Spear Technology: PopCom
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: smart product kiosk operator PopCom.

Peter Breen
12/10/2018
Report Finds Retail Disruptors in All Shapes, Sizes
But the report from Retail Systems Research/JDA finds commonality in their unique approaches to unified commerce, informed insight, customer acquisition and the role of the physical store.

Peter Breen
12/10/2018
Lego Offers Augmented Play Experiences
An AR-fueled app provides children with an ongoing variety of interactive and experiential play experiences and scenarios related to the brand’s physical products.

Peter Breen
12/10/2018
Adidas, Foot Locker Launch Empowerment Campaign
The exclusive joint platform enlists musicians and athletes to inspire consumers to make a difference in the world.

Peter Breen