CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

5/23/2022
Han Wen Named Chief Digital & Marketing Officer at L’Oréal USA
Wen will lead the digital transformation of the company at the enterprise level, in partnership with its divisions and brands.

CGT Staff
5/18/2022
Upclear Brings On Paul Guyot As CTO; Bolsters Leadership Team
Global enterprise solution provider Upclear has made a number of additions to its leadership structure.

CGT Staff
5/16/2022
Coca-Cola Revamping Sprite Logo & Packaging
Sprite will receive a new visual identity with a revamped logo and packaging design.

CGT Staff
5/2/2022
L.L. Bean Goes Dark On Social Media
L.L. Bean has hit the pause button on its social media efforts in honor of Mental Health Awareness Month.

CGT Staff
3/29/2022
Gaining the Full View of Today’s New Consumer Data Sources
As CGs delve more deeply into forming direct relationship with consumers, it's become readily apparent that there is no one-size-fits-all strategy. But given the far-reaching benefits that leveraging today's new sources of consumer data can bring, doing nothing is no longer an option.

CGT Staff
3/22/2022
Uncovering DTC Innovation and Marketplace Trends in Consumer Goods
Learn how today's CPGs are leveraging technology to create a differentiated customer experience, where online marketplaces are playing a role, and where social commerce fits into all of this.

CGT Staff
2/27/2022
DTC's Pivotal Role In Sustainable Brand Engagement
Learn why establishing DTC relationships will be crucial for unlocking new opportunities, what CGs should be mindful of, and overcoming some of today's biggest obstacles.

CGT Staff
2/27/2022
Unlocking Pricing and Promotion Innovation for Today's New Consumer
Learn how consumer goods companies are making pricing decisions when relying upon historical data and behavior patterns is no longer a sure bet, and what the future of pricing and promotion innovation might look like.

CGT Staff
2/21/2022
Readying Your Retail Execution Teams & Technologies for Tomorrow’s Consumer
Learn the ins and outs when it comes to the challenges of sticking with legacy tech, as well as the signs consumer goods companies should look for when it’s time to explore an upgrade.

CGT Staff
2/21/2022
CGT Parent EnsembleIQ Invests in Innovative Podcasting & Video Experiences
To provide today’s consumer goods companies and retailers with easy access to the latest business-driving insights, EnsembleIQ is investing in innovative podcasting and video experiences, including the newly launched Tech Transformation series.

CGT Staff