CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

6/1/2021
Marketing Mix Crystal Ball: Inside Facebook & Ocean Spray’s Analytic Methodologies
With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.

CGT Staff
5/31/2021
Missed Analytics Unite 2021? Catch Up Here!
Whether you missed the virtual experience or you just want to dig a bit deeper into some of the content, you can still watch all of the keynotes, sessions and panels on your own time.

CGT Staff
5/31/2021
How Close Can We Get to a Self-Driving Supply Chain?
As more brands turn to tech to maintain agility and transform their planning process, a recent webinar shared insight from IDC about when we can expect things to right-size themselves, the valuable role AI can play in forecasting, and why tech can’t solve all our problems.

CGT Staff
5/27/2021
Watch: Finding More Meaningful Insights in Data
Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic, but they’re just not timely enough to drive real business decisions. If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are.

CGT Staff
5/27/2021
How to Unlock Value From Direct-To-Consumer Platforms
While many consumer goods companies feel an added pressure to pivot to direct-to-consumer, they must first take a step back and treat it as a new business model. CGT explores why in this Q&A.

CGT Staff
5/27/2021
Getting Direct-To-Consumer Right
While many traditional CG companies are feeling tremendous me-too pressure to field a DTC offering, success comes to those that approach it with a well-conceived strategy that serves the consumer and business alike. Read on to uncover the steps CGs can take to reap the benefits of getting DTC right.

CGT Staff
5/26/2021
Smashing Linear Dependencies In the Supply Chain
As online shopping skyrockets, a recent CGT webinar explored how to shatter the linearity of traditional value chains; gain visibility into sales, inventory, and sales; and leverage real-time consumer insights to accelerate profitable growth.

CGT Staff
5/25/2021
Deloitte Acquires Syncronic, Adding to its Supply Chain Practice
With the acquisition of Syncronic, Deloitte aims to strengthen its consulting business in the Nordics.

CGT Staff
5/25/2021
Coty Appoints CEO to Drive Expansion of Two Prestige Brands
The newly appointed CEO will have oversight of both the Kylie Jenner and Kim Kardashian West beauty businesses for Coty, with plans for an omnichannel approach, and DTC platform.

CGT Staff
5/25/2021
Mondelez Makes Another Grab for Baked Snacks
The acquisition of Chipita S.A. builds on Mondelēz International’s continued expansion into fast-growing snacking segments.

CGT Staff