CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

6/9/2021
AB InBev Global Innovation and Tech R&D Center Develops Lighter Glass Bottle
This glass innovation will help to reduce the weight of AB InBev’s standard longneck beer bottle from 180 to 150 grams, cutting its CO2 emissions by 17% per bottle.

CGT Staff
6/8/2021
Spinnaker SCA Partners With o9 Solutions
Supply chain consultancy Spinnaker SCA, has teamed with o9 Solutions, a provider of integrated business planning solutions leveraging artificial intelligence.

CGT Staff
6/8/2021
3M Modernizes R&D Across the Enterprise
3M has tapped Sopheon to streamline product development across the enterprise.

CGT Staff
6/6/2021
AWS Partners With Howard University for Cloud Upskilling
AWS is partnering with Howard University as part of an upskilling and career development program that provides students with access to curriculum aligned to today’s in-demand cloud careers.

CGT Staff
6/6/2021
Symphony RetailAI Names First Chief Product Officer
With close to 30 years of experience supporting the business needs of retailers and CPG brands, the newly appointed executive will lead the company’s product management and marketing organizations.

CGT Staff
6/3/2021
How Diageo Drives Digital Conversions for Brands Like Baileys & Johnnie Walker
While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.

CGT Staff
6/2/2021
KISS Gets In Front of Shifting Beauty Trends
Beauty brand KISS has extended its partnership with IRI to help it stay at the forefront of today’s evolving consumer beauty trends.

CGT Staff
6/2/2021
Movado Group Personalization Efforts Drive 250% E-com Growth
In expanding its digital strategy, Movado Group accelerated sales on its flagship Movado.com e-commerce site, recording more than 250% growth in the first quarter of 2021 vs. the prior-year period. It also reported stronger relationships and loyalty across brands.

CGT Staff
6/2/2021
Coca-Cola HBC Picks Cloud Supply Chain Planning Solution
Coca-Cola HBC is expected to digitally transform its supply chain by leveraging flexible processes to support fast decision-making and adapt quickly to changing business environments and consumer demand.

CGT Staff
6/1/2021
Marketing Mix Crystal Ball: Inside Facebook & Ocean Spray’s Analytic Methodologies
With today’s channel and media fragmentation, consumer goods brands can’t rely on gut instincts to get their marketing mixes right. And as these channels grow (and budgets shrink), properly leveraging the power of analytics is what’s separating the winners from the losers.

CGT Staff