CGT Staff

Author Profile

Consumer Goods Technology (CGT) is the leading resource for consumer goods executives looking to empower business growth through the use of technology. CGT delivers digital content on its consumergoods.com website and face-to-face at its live industry events, reaching an audience of consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics and Apparel. For more information, visit www.consumergoods.com. CGT is part of the EnsembleIQ portfolio of brands, a premier business intelligence resource that believes in Solving Big Problems and Inspiring Bold Ideas. For more information, visit www.ensembleiq.com.

ARTICLES BY THIS AUTHOR

5/24/2021
Post Consumer Brands Names Chief Marketing Officer
The new marketing lead has more than two decades of CG marketing and product innovation experience, most recently in the role of general manager, marketing, for Reckitt.

CGT Staff
5/23/2021
Samsonite Boosts Digital Consumer Experiences
Samsonite has selected a consumer experience solution to optimize checkout and gain a greater analysis of its consumers’ digital journeys.

CGT Staff
5/23/2021
Advantage Solutions Taps StayinFront to Enhance Retail Execution
Advantage will also deploy StayinFront’s API Hub to integrate several proprietary applications to more effectively direct, collaborate and report on efforts to grow the brands they represent.

CGT Staff
5/19/2021
The Secrets of DTC Success
We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.

CGT Staff
5/18/2021
Mars & Conair Peer Inside the Crystal Ball

CGT Staff
5/18/2021
Hershey Picks Up Better-For-You Confectionery Brand Lily’s
The Lily's acquisition is expected to enable Hershey to accelerate growth of its healthier confectionary offerings and reimagine the future of the candy aisle in partnership with retailers.

CGT Staff
5/16/2021
NielsenIQ Acquires Product Attribute Data Company Label Insight
The deal is expected to supercharge data intelligence in the health and wellness space, making it easier for Americans to find the products needed to meet their needs.

CGT Staff
5/12/2021
Fractal Sharing Peek Into Mars' Digital Transformation at Analytics Unite 2021
This year’s theme is the Future of Business, and Fractal will provide attendees with a behind-the-scenes look at how Mars is leveraging advanced analytics and machine learning to transform its business at unprecedented speeds.

CGT Staff
5/11/2021
Southern Glazer’s Hits 1M Mark With Proof
Through its Proof digital ecosystem, the alcohol distributor is expanding the way its customers can find new products, in turn increasing exposure for supplier brands and enabling its salesforce to build value-added consultative selling relationships.

CGT Staff
5/9/2021
Simple Mills Partners to Drive Profitable Innovation
Simple Mills is partnering with IRI to expand the Simple Mills portfolio and overall value proposition for retail partners and consumers.

CGT Staff