Google executive and CPG advertising leader Kirk Perry is next president and CEO, while Andrew Appel will transition to role as board director and advisor.
Through this market integration, the combined companies aim to bring together Verizon Media’s first-party data with Catalina’s sales insights to provide validated omnichannel sales conversions influenced by true media exposure.
Pactera EDGE has launched a new Intelligent Experiences Lab (IX Lab) to serve as a formal, continuous innovation program for piloting proof-of-concept initiatives, technology modeling, and experience-led platforms to scale integrated AI systems.
Dadlani is responsible for working across the Mars, Inc.’s global business segments enabling digital growth and delivering efficiencies to existing business and technology platforms.
The event, hosted by ECRM, will give local vendors an opportunity to meet with Walgreens’ merchandising team. By sharing product and receiving feedback, suppliers can work to get on the retailer's shelves in their local areas.
While the pandemic has prompted a rapid increase in virtual meetings, some consumer goods brands and retailers expect the trend to stick after its conclusion.
