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Finance & Capital Management

  • Breakthrough SMB - December 2004

    According to AMR Research, trade funds investments can account for 15 percent of a consumer goods (CG) company's revenue, and the total spent on advertising, marketing and promotions by CG companies is an estimated $250 billion annually.
  • Editorial Advisory Board Forum

    Are Mergers Good or Bad for the Consumer Goods Industry?
  • Health Report

    Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.
  • Between the Lines -- November 2004

    While profitability is the key to the success of any company, it is measured in a variety of ways across different areas.
  • Going In Reverse

    It's an unfortunate fact of consumer goods manufacturing that not every bottle, tube or pack flows through distribution to a retailer's operations and, ultimately, to the consumer's home and stays there, satisfying the customer.
  • A Taste of Success

    In October 2002, at the National Association of Convenience Stores, Slim Mints Weight Loss Breath Mints nabbed 82 new customers.
  • Weathering the Storm

    Unlike most companies, London Fog sees signs of celebration in the skies when dark clouds start gathering.
  • Taking Care of Business

    With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.
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