According to AMR Research, trade funds investments can account for 15 percent of a consumer goods (CG) company's revenue, and the total spent on advertising, marketing and promotions by CG companies is an estimated $250 billion annually.
Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.
It's an unfortunate fact of consumer goods manufacturing that not every bottle, tube or pack flows through distribution to a retailer's operations and, ultimately, to the consumer's home and stays there, satisfying the customer.
With projected annual sales of more than $9 billion, Kellogg Company is evolving far beyond its core business of being the world's largest producer of cereal.