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Strategy

  • Taming the Beast

    Pet Friendly makes meeting Wal-Mart's RFID mandate look like a walk in the park

  • Roadmap to Price

    7-Eleven taps customer analytics to optimize prices, drive profitability

  • Managing the Lifecycle

    Footwear and apparel firms streamline speed-to-market strategies

  • Winning Formula

    Coca-Cola Enterprises Defines Framework For Success

  • The Hunt for ROI

    How to realize return from your trade promotion strategy

  • PepsiCo Gains Access to Shopper Insights

    PepsiCo and ACNielsen are working together to develop of a range of value-added applications designed to yield important consumer-driven sales insights for the world leader in convenience foods and beverages.

  • Kimberly-Clark Adds onto Pioneering RFID Program

    At the fourth annual RFID World Conference and Exhibition, Kimberly-Clark Corporation announces that it chose the Avery Dennison AD-220 RFID Gen 2 inlay for its pioneering RFID program.

  • Fashion Forward

    The tale of Grotto S.p.A. is a rare success story in the apparel industry as it evolved from a single store in the early 1990s into one of the premier global fashion brands.
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