Regardless of ongoing speculation about the death of print media, the 2016 RedPlum Purse String Survey revealed once again that the use of print coupons is strong.
Consumer spending is predicted to reach the highest level since the Great Recession, and the clear winners will likely be the major dot com destinations, including leading brand web sites.
Mondelez International brand launches a national collaboration in honor of its 115th anniversary, rewarding fans every day through the end of the year.
Focusing on the shopper drives profitability.With consumer knowledge, you can know what to offer shoppers to increase your presence in their shopping carts.
Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.
Amazon's second go at its manufactured holiday, Prime Day, obliterated its single-day sales from last year. Customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the U.S. during the second annual Prime Day, which was the biggest day ever for Amazon.
