Coupons/ Rebates/ Pricing

New research says that one-third of consumers find retail loyalty programs "more important" when battling tough times, and Millennials represent the fastest growing segment of participants.

The 100 percent recyclable cans feature Sunshine Wheat's original watercolor artwork.

Forrester Research reveals how interactive marketers can better use social media to engage with their most influential consumers.

Pepsi-Cola North America Beverages complements and reinforces its core soft drink offerings with a hat trick of innovative products.

Changes to Snapple's formula and packaging come with one goal in mind: deliver the same great product, just make it even better.

New research examines consumer motivations behind word-of-mouth advocacy, and directly correlates reward program activity and consumers' positive endorsement activity.

Four times a year, Kashi will incentivize consumers to participate in the RecycleBank program by offering coupons for a variety of Kashi foods.

Coca-Cola deepens its partnership with RecycleBank as the official non-alcoholic beverage sponsor.