Profile: Jairo Garcia, Director of Shopper Marketing, Colgate-Palmolive Hmt Elevates Shopper Activations Through PlaybookHmt is tapping into its retail expertise and the power of Playbook to help deliver best-in-class shopper activations for brands. Profile: Charles White, Vice President, Brands & Marketing, DAS Cos. Activation Gallery: Augmented and Virtual Reality Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys. Profile: Lena Lewis, Senior Director, Consumer & Shopper Engagement, Ferrara Candy Co. Profile: Rodney Waights, Vice President, Shopper & Customer Marketing, Beiersdorf Nielsen, Quotient Partner on Omnichannel Data Set Nielsen and Quotient partner to delivers seamless measurement and activation for data-driven marketing. Henkel Buys into Online Hair Colorist eSalon A majority stake in eSalon.com helps the global CPG strengthen its own hair color portfolio and grow its digital business. Nestle, Sparkling Ice Bring Summertime Rebates to Publix Publix teamed with Nestle and Sparkling Ice to run respective summer rebate programs administered via Snipp Interactive. Albertsons, Unilever Run Summertime Ice Cream Program Unilever is again running a summer program incentivizing ice cream purchases at 10 Albertsons Cos. chains, this time drumming up more of a digital presence. First Previous 66 67 68 69 70 Next Last
