Ethnic Marketing

Alison Lewis, Coca-Cola's head marketer in North America, is heading to Johnson & Johnson as the first-ever global chief marketing officer of its consumer companies.

The creative reinforces Del Monte's positioning strategy while still addressing unique category dynamics around product segmentation and shopping behavior.

Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Campbell Soup Company expects to launch more than 200 new products in fiscal 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories and geographies.

Luxury brand Stuart Weitzman, uses SocialFlow to execute its Facebook campaigns to shape its international retail strategy.

Past recipients have included the chairman and CEO of Microsoft, Bill Gates and the chairman and CEO of IBM Corporation Samuel J. Palmisano.

For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.

In just a month since launch, Unilever's Dove Real Beauty Sketches film became the No. 1 viewed online video advertisement of all time. It has also been uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in more than 110 countries. Find out why and how the campaign evoked an unmatched emotional reaction in millions of consumers worldwide.