Ethnic Marketing

CG companies start to leverage this group's buying power

The Board of Directors of the Wm. Wrigley Jr. Company elects Max Grishakov, vice president and general manager -- Wrigley Russia, as an officer of the company.

NBA legend Magic Johnson is the top-rated athlete when it comes to the business side of corporate endorsements in a survey by sports marketing agency TSE Sports & Entertainment. TSE's first annual "AB" (Athlete Buiness) ratings are calculated by surveys from 213 marketing executives who use athletes for corporate purposes.

The findings of a recent Credit Suisse survey show that China is on course to become the world's second-largest consumer market by 2015, with the United States being first.

The Maytag brand recently conducted a nationwide search for the new Maytag repairman, the longest running real-life advertising character on network television.

Consumer goods companies try to gain success in this fast growing segment

A recent poll conducted by Hallmark Cards Inc. revealed that 90 percent of consumers want more choices in encouragement cards that allow them to share support in unique ways for people in real life situations.

Anheuser-Busch introduces 180 Red with Goji -- a new energy drink with a refreshing, slightly sweet cherry taste balanced with subtle tartness.