Loyalty Marketing

ViralGains will be showcased at Cannes Lions Innovation as a top innovator for the category Engaging Millennials.

Allrecipes in-store beacon triggered experiences in Marcs grocery stores provide shoppers with personalized meal recommendations, opening up opportunities for brands to take advantage of hyper-local targeting.

Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.

Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.

Handmade atAmazon adds new product categories sold directly from Artisans.

Dove and Twitter launch a new tech tool to analyze tweets.

Kantar Retails Chief Knowledge Officer Bryan Gildenberg explains how addressable, behavioral and contextual marketing will drive better Reach, Resonance and Returns.

Kingsford Charcoal (a division of The Clorox Company) engages with consumers through weather-responsive ads to extend beyond the traditional holiday season.