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Loyalty Marketing

  • Clorox Launches Flash Sale on Facebook

    Clorox's Green Works brand partners with Alice.com to offer the industry's first-of-its-kind flash sale on Facebook.

  • Unilever Invests in Internet Marketing

    Unilever is the first major advertiser to sign on with Nielsen for comprehensive measurement of all 2012 digital campaigns across its suite of nearly 40 brands in the United States.

  • Direct to Consumer Continues to Rise

    A new survey reveals that the use of social and mobile channels are increasingly helping consumer goods companies become more comfortable with the direct-to-consumer selling model. In fact, the number of companies selling products directly to consumers isexpected to increase from 24 percent to 41 percent over the next 12 months.

  • Pfizer Launches Web Site for Consumers

    The makers of Centrum multivitamins announce the launch of its new web site that provides tools and personalized information to make confident nutritional and lifestyle choices.

  • AXE Makes Scent for Her

    The decision to launch them together was inspired by the more than two million fans on Facebook in the United States alone, about a quarter of whom are female.

  • Anheuser-Busch Names VP of Marketing

    The executive brings more than 20 years of media and marketing experience, spent working on behalf of some of the world's biggest and most successful brands, including ESPN, Allstate and Starcom.

  • No Time for the Weary

    CGT Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Mobile Shopping Creates a $15B Opportunity

    The value of mobile retail marketing will reach $15 billion globally by 2012 as digital ad spendmoves to mobile and mobile coupons gain acceptance, according to a new report from Juniper Research. This is a growth of 50 percent over 2011.
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