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Loyalty Marketing

  • Hallmark Strengthens Data Warehouse Environment

    New solutions are expected to enable Hallmarks marketing team to conduct more automated multi-step campaigns. Looking ahead, the enhancements also position the retail marketer on a trajectory to multiple layers of optimization
  • Groupon Launches Rewards Program

    Groupon Rewards completes the company's suite of marketing services for local businesses, adding a retention solution to the existing customer acquisition and yield management offerings. ?
  • Schick Partners with Social Media Influencers

    The Energizer Personal Care brand partners with three top social media influencers; each will play a unique role in relating to fans via social media outlets and networks.
  • Bare Escentuals Launches Global Platform

    The new global platform pays tribute to the millions of women that consider Bare Escentuals to be as much about peer-to-peer community as it is about beauty products.
  • Kellogg Enriches Customer Engagement Initiatives

    With a long history of innovation and some of the most trusted global brands, Kellogg has developed a vast consumer following. Now, new marketing solutions will help Kellogg establish even deeper relationships with consumers and engage them on a one-to-one basis across a variety of channels.
  • Roku Boosts Revenue with Referral Marketing Program

    With 25 percent of its customers buying a Roku player based on a referral from a friend, the company found a better way to leverage the influence of existing happy customers to grow its customer base.
  • Doritos Gets Face Time in Brazil

    Paulo-based LiveAD partners with New York-based Night Agency to create a social storytelling Facebook campaign for global CPG brand.
  • PERT Plus Fans Elect MiLB Stars

    Fans across the country are invited to participate in the selection of the first generation of PERT Plus MiLB Stars.
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