Mobile Marketing

A new study exploring how todays consumers have dramatically changed the way they interact with brands found that 100 percent of consumer brand manufacturers plan to increase their mobile marketing spend with 44 percent predicting increases of more than 10 percent.

Mondelez International and Google are working with Hipcricket to design and build a series of consumer-focused, mobile optimized web sites for multiple Mondelez brands.

Unilever Chief Marketing Officer Keith Weed explains how a new mobile marketing deal will enable its brands to build long-term one-to-one relationships with consumers, particularly in emerging markets.

Twitter will have dedicated Mondelez International teams in Brazil, India, the United Kingdom and United States, to deliver real-time marketing solutions.

CGT Editor Ali Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.

Windsor Foods is finding new ways to leverage consumer data to drive brand objectives and strategies, and measure the impact of marketing on sales.

The app concept came directly from brand loyalists who recognized the necessity of tempering to enjoy all of the flavors of Haagen -Dazs ice cream.