When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns. P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC.
With the help of The Biggest Loser Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indianas headquarters in Englewood, N.J. on May 31, 2013.
A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey.
Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands.
To celebrate the nationwide launch, Haagen-Dazs Gelato will be featured in television, print and digital advertising as well as public relations, point of sale materials and a social media-driven consumer promotion.
