Packaging

When consumer feedback consistently showed a preference for even more varieties of flavors and seasonings at Green Giant, the General Mills R&D team turned to its open innovation strategy instead of starting from scratch.

In addition to naming a Senior Vice President, Global Marketing American Fragrances for Coty Prestige, the company filled the newly created role of Senior Vice President Color Cosmetics, Coty Beauty.

Committed to the open innovation process, Elmer's invites unique ideas and fresh approaches for its brand segments from suppliers, consumers and other potential collaboration partners.

Hostess says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever."

David Roth and Rick Bacher of Get Stirred Up, will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing.

The newly created Meals and Desserts, and Enhancers and Snack Nuts business units are formed to create more focused and less complex businesses.

The appointment comes at a time when PepsiCo's underperforming beverage unit has been under scrutiny, with Wall Street chattering about the possibility of a spinoff of the unit to focus on its faster-growing snacks.

For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups.