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The Outshine brand will include Dreyer's Fruit Bars, which will now be known as Dreyer's Outshine fruit bars, as well as six new flavors launching in April 2013.
The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year.
