Packaging

Social Media and Downstream Data
Members of CGTs Downstream Data Share Group met on June 6, 2011 at the Consumer Goods Sales & Marketing Summit in NYC and engaged in a lively discussion about social media. Key discussion points included...
PepsiCo Tests Reduced-Sugar Cola Innovation
Pepsi NEXT leverages both the formulation expertise of PepsiCo's R&D team and Pepsi's understanding of the evolving preferences of U.S. consumers.

Jockey Gets Innovative with Underwear

Jockey staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.
Lance Markets Family Fun

The fully integrated marketing campaign runs from mid-April through June and includes rich media banners and 20-second pre-roll advertising on Parenting.com, Parents.com, RachaelRayMag.com, FoodNetwork.com and the Yahoo.com ad network.
Oscar Mayer Brand Opens Food Truck

While the Wienermobile vehicle has been surprising and delighting people for 75 years, this will be the first time part of the fleet is serving hot dogs.
Flying High: Radio Flyer Revamps Web Site

Radio Flyer transforms its digital presence with an enhanced Web site boasting a new visual design, improved user experience and e-commerce integration.
Nestle Waters NA Buys Sweet Leaf Tea

The acquisition will expand the company's beverage portfolio of bottled water to include high-quality iced teas, lemonades and juice drinks.
Rubbermaid Innovation Revamps Food Storage Category

A recent survey by Rubbermaid found 78 percent of consumers report they have become more cautious, assessing a product's real value, not just price.
Coke Invites US Retailers to "Give it Back"

A new merchandise display program expands the companys commitment to sustainability.
Kraft Coffee Brand Goes from Online to Retail

Kraft Foods announces that its premium coffee brand, Gevalia, will be available for purchase in supermarkets, mass merchandisers and other retail outlets across the United States beginning in August 2011.

Social Media and Downstream Data

PepsiCo Tests Reduced-Sugar Cola Innovation

Jockey Gets Innovative with Underwear

Lance Markets Family Fun

Oscar Mayer Brand Opens Food Truck

Flying High: Radio Flyer Revamps Web Site

Nestle Waters NA Buys Sweet Leaf Tea

Rubbermaid Innovation Revamps Food Storage Category

Coke Invites US Retailers to "Give it Back"

Kraft Coffee Brand Goes from Online to Retail