Social Media

Driving Loyalty Through Experience-Driven Commerce

Three simple ways to make your CPG brand stand out.
Mars Enlists Consumers for New DTC Effort

Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.
Perdue Helps ShopRite Hawk Healthier Chicken
Tostitos Turns Consumers into Piñatas

Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.
Kraft Heinz Puts Circle K in the Cups

Circle K teamed with Kraft Heinz Co. to launch a co-branded, limited-edition cup for the retailer’s proprietary Polar Pop beverage.
P&G Makes a 'Happy Home' at Sam's Club

Procter & Gamble and Sam's Club are activating their joint “Full Home Happy Home” platform this month to promote the retailer’s e-commerce offerings.
Gucci Gets Friendlier with Luxury E-tailer

Luxury fashion brand Gucci will deepen its partnership with Yoox Net-A-Porter Group next month by rolling out an exclusive "capsule collection" of menswear with global e-tailer Mr Porter.
Brands and Retailers Are Football Teammates

Across various product categories and retail channels, account-specific activity rules for football marketing.

CGT Reveals 'CMO of the Year' Finalists