Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right.
Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands.
In just 12 weeks, Accenture built and implemented a new digital social platform for Unilever that will help connect its marketers, brand managers and partners in 190 countries.
The word of mouth generation has transformed into the word of finger era. Spreading the word has never been so fast, so focused and truly viral with a matter of a finger click.
In April, bareMinerals kicked off its nationwide "GO BARE" tour with a decked out, dazzling pop-up boutique-meets-lounge and a traveling team of complexion experts devoted to helping women discover their best skin ever.
