A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.
The new campaign, produced by Saatchi & Saatchi New York and VSA Partners of Chicago, showcases the new CGI-generated Kool-Aid Man in television print, online and mobile creative.
Falcon Social is expected to enable Carlsberg to create, launch and measure the performance of its social media campaigns and coordinate all its social marketing programs from a single, centralized SaaS platform.
Paramount Farms, Red Bull, Chipotle and All State are the most influential and dynamic brand marketers in the U.S. marketplace today, according to the Brand Activation Association. Take an in-depth look at the winning ad campaigns that motivated consumer behavior, activated response and built brands better than the competition.
Campbell Soup Company, General Mills, Kraft Foods Group, Unilever and more join forces with the retail giant for the third chapter of the Fighting Hunger Together initiative.
