PepsiCo Issues Open Call for Innovation A new program welcomes outside innovation into the organization to push its marketing and communications expertise to new levels. Concha y Toro's New Web Site Connects ConsumersIn order to promote a greater proximity and interactivity with its consumers and provide them with a complete experience of its brands and activities, Concha y Toro has developed the site www.conchaytorofans.com. Ritz is Open for Fun RITZ crackers, the brand that is Open for Fun, teams up withworld-renowned music artist Wyclef Jean to serve up all the ingredients forthis summer's ultimate block party experience. Benjamin Moore Banks on Big Social Networking Campaign A whopping 76 percent of Benjamin Moore's total $15 million ad budget for 2010 is being dedicated to new media. General Mills Re-Launches Successful Lifestyle Web Site The new design and content seek to turn it into the No. 1 online resource for Latina moms. Kotex Breaks Barriers U by Kotex teams up with Khloe Kardashian to bring attentionto important women's health issue. Clorox Cares for Kids Clorox Facebook fans and actress Julianne Moore activatedonations to the Children's Health Fund. Kenmore Brand Introduces 450 New Products The leading appliance brand reinvents itself by introducing consumer-researched new product lines with an emphasis on design. CMOs Address ROI, KPIs, Lifetime Value and More The CMO Club hosts and April summit of chief marketers. Alice.com Shares Product-Related Videos Alice.com is the first e-commerce site selling consumer packaged goods to directly integrate product videos into its shopping experience. First Previous 84 85 86 87 88 Next Last
