Marketing Tactics

Williams-Sonoma Catalogue Strategy Sizzles
Williams-Sonoma Inc. awards R.R. Donnelley & Sons Company a multi-year contract to provide the combined print and logistics services for namesake concept, Williams-Sonoma Catalog For Cooks, and emerging brands Williams-Sonoma Home and West Elm catalogs.
Ritz Interactive Bets on Customer Reviews
Ritz Interactive launches customer review capability from PowerReviews.

New Coty Division Combines Portfolio

Coty Inc. creates a new global business unit, Coty Beauty, which combines the mass businesses of the Americas, Europe and Asia.
Hasbro and Steve & Barry's Ink Licensed Apparel Deal

HPG, the licensing team of Hasbro Inc., signs a licensing agreement that will launch an extensive apparel collection in Steve & Barry's stores nationwide in Spring and Fall 2007.
Mars to Stop Targeting Kids Under 12

Mars Inc., the maker of Mars, Snickers and Twix, among other brands, will cease to target its core confectionary products to children under the age of 12.
Nike Outlines Global Growth Strategies

To drive global growth and market leadership of the Nike and affiliate brands, Nike Inc. announces plans to focus on creating premium consumer experiences built on product innovation, brand leadership and an elevated retail presence.
Coca-Cola to Rival Pepsi During Super Bowl

For the first time since 1998, Coca-Cola will advertise during the Super Bowl. According to Adweek, Coca-Cola was content buying the pods immediately prior to the telecasts, while competitor Pepsi dominated the in-game airwaves.
Peet's Coffee & Tea Signs New Grocery Distribution Agreement

Peet's Coffee & Tea Inc., a specialty coffee roaster and marketer, continues its grocery expansion in New England with the availability of its fresh, deep-roasted coffee within Stop & Shop Supermarkets, a division of Royal Ahold.
Service Trumps Price During Busy Holiday Season

Service and having products in stock proved to be much more important than price this holiday season, says a recent survey of U.S. holiday shoppers by the tax firm KPMG. This
Sony and Circuit City Lauch Online Education Initiative

Sony Electronics and Circuit City Stores Inc. launch free online education resources to help consumers learn about consumer electronics products and technologies.

Williams-Sonoma Catalogue Strategy Sizzles

Ritz Interactive Bets on Customer Reviews

New Coty Division Combines Portfolio

Hasbro and Steve & Barry's Ink Licensed Apparel Deal

Mars to Stop Targeting Kids Under 12

Nike Outlines Global Growth Strategies

Coca-Cola to Rival Pepsi During Super Bowl

Peet's Coffee & Tea Signs New Grocery Distribution Agreement

Service Trumps Price During Busy Holiday Season

Sony and Circuit City Lauch Online Education Initiative