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Marketing Tactics

  • Time Flies

    As I write this note and ponder the October issue, I can't believe that fall is already here.
  • Coca-Cola Heats Things Up

    Coca-Cola Co. unveiled its Far Coast brand of premium brewed beverages to an awaiting Toronto marketplace in September 2006.
  • Unilever Unifies Online

    One of the largest CG companies undertakes re-branding through Web site revamp
  • Picture Perfect

    Web content syndication better educates Kodak customers and increases online traffic
  • Tropicana Goes Beyond Orange Juice

    Tropicana Products Inc., a division of PepsiCo Inc., is going beyond the juice aisle into the produce section with the introduction of Tropicana Pure, a new line of 100-percent fruit juices.
  • Examining Innovation

    In conjunction with our first annual Growth & Innovation Forum this month, our September issue also is focused on innovation.
  • Speed to Market

    How to bring products that satisfy shopper needs to market before the competition
  • General Mills Taps Multicultural MarketS

    General Mills launches two multicultural marketing platforms that appeal to African-American and Latina consumers: Serving Up Soul and Que Rica Vida.
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