Best Practices

3 Capabilities Needed to Win at the Shelf

Based on the results from a global survey, Booz & Company reveals the three core operational capabilities identified by CPG companies to win at the shelf and increase ROI.
Moving Forward: CG Leaders Realize Value from Downstream Data
Where's the Beef?
A New Model: Collaborative Promotion Optimization

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.
Collaborative Promotion Optimization

A look inside a new research model for improving manufacturer/retailer collaboration for promotional activities from Gartner Inc. and the Promotion Optimization Institute.
CGT Readers Rock

CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.
Kraft Gets In-Market Testing Right

Based on tests led by the manufacturer's In-market Testing for Growth group, Kraft can demonstrate how retailers can profitably improve shelf layouts, merchandising, marketing and servicing strategies.
Kellogg, Coke, Nestle Partner for a Healthier America

Food and beverage manufacturers pledge to reduce 1.5 trillion calories by 2015.

Visualization Technology: Why it's Critical to PLM