Best Practices

Consumer products companies need cutting-edge tools to stay competitive and keep pace with ever-changing consumer demands. This exclusive e-book examines the CPG industry landscape and pinpoints specific technologies designed to operationalize and standardize service excellence. Here’s a look at five different disruptions — and their solutions.

Marketers love razzle dazzle, but that doesn’t mean going in big is always the best way to start. Learn why having a small test case on platforms like TikTok can be the smartest bet for consumer goods companies and retailers.

Effecting real change without greenwashing is a harder task for CPGs bogged down by legacy processes, with some research indicating that many firms will fall short of their goals.  

The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event.

EnsembleIQ, the parent company to CGT, has launched Retail Leader Pro, a premium subscription product for professionals. 

L’Oreal is doubling down on building out tech that could transform the future of beauty. As part of this strategy, it is investing $140 million in a research and innovation center in Clark, New Jersey that will be fully operational by 2024. Get the details.

We dig into what’s causing the most pain today, how brands are navigating these challenges, and the tech that’s helping. We also ask Madrecki to dust off his crystal ball for an outlook for this year and next.