Consumer Attitudes & Behavior

Consumer goods firms are only as sharp as the products they release.

The Consumer Goods Technology 2004 award winner for Product Innovation earned its place in the spotlight not only for its recent success in both recognizing and satisfying a consumer need, but for doing so within a collaborative alliance.

Technology vendors and consultants have made Radio Frequency Identification (RFID) overly complex and confusing.

Even though most diet fads come and go faster than a Britney Spears wedding ceremony, there appears to be one universal mission statement about health that rings true from sea to shining sea: A well-balanced diet and plenty of exercise are key ingredients to a quality life.

According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.

Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated.

Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.

How Procter & Gamble saved one of its key brands