Consumer Attitudes & Behavior

Michael Forhez of 1WorldSync discusses how the demand for transparency is driving change in consumer goods.

Regardless of ongoing speculation about the death of print media, the 2016 RedPlum Purse String Survey revealed once again that the use of print coupons is strong.

The brand's decision to go with a first-ever male model, 17-year-old makeup artist and social media star James Charles, is being called genius Gen Z marketing.

Set to launch in 2017, the initiative is consistent with Avon's strategy of broadening its consumer base through a competitive product portfolio.

The newly formed combined division is a fortification of Mars' already-formidable assets as the company looks ahead to future growth opportunities, according to Packaged Facts.

Simply Good pudding and gelatin mixes are made with real ingredients and contain no artificial flavors, dyes or preservatives.