Social media, the Internet and smart phones are transforming how consumers access information. Here, Cognizant reveals new and unique research providing insights direct from consumers about brand perceptions, which sources have the best deals and more.
Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth about companies and their offerings. Is the recession to blame?
Do deal-a-day sites like Groupon really bring in bigger profits? The Retail Doctor Bob Phibbs says "no" based on numerous case studies from retailers who have lost money from investments in coupon sites.
An annual assessment of leading online retailers shows that customer satisfaction with e-retail remains at an all-time high. After six years at the top of the list, Netflix drops to No. 13 and Amazon narrowly takes the lead. Find out who the biggest gainers were this year.
