Consumer Attitudes & Behavior

A Procter & Gamble Company spokesperson reported that Febreze revenue over the past 12 months hit $1 billion.

The latest trend data shows that fewer consumers are buying private label overall, but those that do are buying more of it. Here, Perception Research Services offers advice to both retailers and brand manufacturers on how to beat out the other for consumer loyalty.

Signaling a full recovery may be on its way, new research released finds that consumers are slowly starting to enjoy the same items they may have previously sacrificed because of the economic downturn. Find out which items consumers put back on the untouchable list.

On the whole, customer satisfaction has not improved since the middle of 2009, and now registers its biggest drop in two years. Find out which of your customers are moving up in the ranks thanks to superb customer service and which ones have fallen from grace.

Columbia Sportswear Company reclaims a reputation for delivering game-changing innovation with a new innovation platform.

More than 63,000 American shoppers expose their eating, shopping and beauty habits in North America's largest shopper study. Click here for trends in mobile shopping, word of mouth and private label. Plus, the study honors 42 consumer goods innovations with Best New Product Awards.

An annual report from Brand Keys surveyed 46,000 consumers to identify the brands with the highest loyalty and engagement ratings in 2011. Find out which consumer goods brands took home top honors in their respective categories.

When times are tough, it is no surprise to find consumers opting for less-expensive products in order to save money. Equally unsurprising, lower-income households are more likely to trade down, but one group breaks the mold Spanish-dominant Hispanics.