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Consumer Attitudes & Behavior

  • Growth & Innovation Forum Recap

    Watch candid Q&A videosfrom the industry thought leaders that presented at this year's premier eventfor innovation-focused executives in the CG industry.

  • Social Media Obsessed

    CGT Editor Alliston Ackerman gives you a sneak peekinto the trends and topics discussed in this month's issue.

  • Jelly Belly Hits a Sweet Spot

    After installing an ERP system that filled a desperate need for advanced planning tools, Jelly Belly Candy Company set its sights on deploying an accompanying customer relationship management system.

  • Truvia Launches National Ad Campaign

    The third largest brand in the U.S. sugar substitute category, Truvia natural sweetener, introduces the new multi-million dollar "Sweetness Stories" print, television, digital and social media advertising campaign.

  • Luvs Diapers Get New Look

    P&G's Luvs baby diapers will offer consumers upgraded packaging features and a new Heavy Dooty Protection diaper design this fall.

  • Tide, Cheerios, Mary Kay Top Consumer Loyalty List

    Find out which brands ranked No. 1 in consumer loyalty according to the 2010 Brand Keys Customer Loyalty Engagement Index, a national survey that examines customer's relationships with 518 brands in 71 categories.

  • 'Tis the Season: Mobile Devices Gain Popularity among Holiday Shoppers

    New survey findings indicate that more than one-fourth of American adults with a smartphone will use these devices to research or make holiday purchases, and that number jumps to 45 percent among young adults 18-24

  • Huggies Awards Grants to 12 Inventive Moms

    Selectedfrom almost 400 applications, the first 12 grant recipients each successfullydemonstrated unique baby or childcare product ideas that address unmetparenting needs and make life easier for moms and dads.
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