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Research Topic

  • Visions of Grandeur

    This year's crop of Consumer Goods Visionaries (formerly known as the 25 Most Influential) reflects the rapidly changing dynamic of the supplier/retailer relationship.

  • Is Sarbanes-Oxley Overzealous?

    During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.

  • The Risk of Marketing Data Analysis

    Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.

  • The Pulse -- May 2005

    The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

  • Best TPM Practices Reap Big Rewards

    Effective trade promotion boosts a product's success, but ensuring any particular campaign meets that goal can be a challenge.

  • Making Registers Ring

    I love a good case study as much as the next person but I sometimes forget that underneath all of the technology, best practices and consolidation lies the beating heart of a shrewd accountant.

  • Special Report: Communication Breakdown

    New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

  • Special Report - March 2005

    An Update on Sarbanes-Oxley
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