Skip to main content

Research Topic

  • Insights -- August 2004

    Learning to embrace more than one form of trade promotions management
  • Insights -- July 2004

    According to a recent global survey of 650 companies conducted by Deloitte Research, new product revenue contribution is expected to average 34 percent of overall revenue by 2007, up 21 percent from 1998.
  • The Big Picture

    The Crayola brand owner draws on Siebel to brighten trade promotions.
  • Insights -- May 2004

    Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated.
  • About Face

    Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense.
  • Product Management: Fast Turnaround

    How Procter & Gamble saved one of its key brands
  • In-Depth Analysis

    Welch's hits the Web to track promotion performance
  • A Change of Plans

    The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.
X
This ad will auto-close in 10 seconds