Launched in 1935, KitKat has become one of the worlds top consumer goods brands in social media, thanks toits knack for leveraging moment marketing the ability to move fast and leverage topical or news events.
IRI is partnering with workforce management platform Gigwalk, to form a data alliance that combines syndicated and crowdsourced data to give joint customers a real-time view into retail execution.
Fortune's Fastest-Growing Companies is an annual list of public companies with the most stellar three-year profit, revenue, and stock growth. Find out which seven consumer goods companies made the cut this year.
ConAgra Foods, Inc. has added the new position of chief growth officer to its team. Find out which Campbell Soup employee has been appointed to the new spot.
For the fifth year, Forbes has valued the top brands in the world. Five CG brands made it onto the top 25 of "The Worlds Most Valuable Brands 2015" list.
Kraft Heinz Co. said it is cutting 2,500 jobs in North America, which accounts for about 5 percent of its global workforce, located in the U.S. and Canada.
