Case Studies

Sometimes data leads the way to new and exciting opportunities; sometimes it prevents us from making profoundly terrible decisions; and sometimes it simply helps us understand the sky isn’t falling.

Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test.  

Consumer goods company Johnsonville is using the Lucy knowledge assistant platform that leverages artificial intelligence to help employees find and access the company information they need.

Learn how the company took steps to connect sell-through data from retail and e-commerce with its internal inventory and supply chain data to create and quickly execute more responsive plans.

Learn how Heineken stood up an internally branded platform known as Knowledge & Insight Management that's designed to incorporate the best features of search engines, AI capabilities, and security for capturing and analyzing consumer data. 

Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.

General Mills is testing artificial intelligence to combat misinformation within its marketing campaigns, a growing imperative for the consumer goods company given the rapid ascent of generative AI. 

When Kimberly-Clark sought to improve its supply chain visibility for both its retailers and consumers, it had a fairly specific pain point to solve: order bunching.