Case Studies

Pitmasters: How Primal Kitchen Pounced On Summer Opportunities With Hyper-Personalization
As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.
Early and Often: How Loverboy Is Customizing CX
Calling yourself a premium brand leaves zero wiggle room for sub-par customer experiences — and such is life for Loverboy, the growing better-for-you alcohol brand that prides itself on both its inputs and its ability to foster deep consumer connections.

How NotCo Is Keeping Products On Shelves Without Drowning In Data

Learn how the plant-based food company is investing in its ability to evaluate item on-shelf availability and prevent out-of-stock issues across its network
Why BrewDog Is Leaning Into Field-Friendly CRM

As today’s consumer behaviors wind and shift, being successful hinges upon having technology that supports both their fluctuating needs and those of the sales team.
How PacSun Stays On Script for Strong CX

PacSun’s investments in its customer service capabilities are paying off as the apparel brand and retailer leverages the benefits of natural language processing (NLP).
Your Call is (Actually) Important to Us: How Traeger’s CX Team Became its Most Data-Driven

Whether its languishing for hours before speaking with an agent or navigating a confusing labyrinth of options, one need not be in the industry to understand the detriment of a poor customer service experience.
Discovery Channel: How Paul&Shark’s AI-Fueled Search Boosts SEO & Conversions

Learn how the brand saw huge SEO boosts while improving its visual merchandising and alleviating maintenance requirements for its e-commerce team.
Levi’s Chief AI Officer Talks Raising the Bar (in Everything) with Machine Learning

CGT talked with Katia Walsh about some of the most significant ways Levi's is leveraging AI and machine learning, including in consumer engagement, product development, and pricing.
Spiceology Departs Third-Party Cookies to Get a Larger Slice of the Pie

Spiceology’s main goal was to find a solution that would get in front of its target audience, without having to rely on third-party cookies. Here's what they did.
How Bel Brands Is Building Credibility Into Its Procurement Strategy

Bel Brands USA was looking to solve a major problem. With $285M in direct and indirect material spend across 3,500 suppliers, they wanted to cut costs and increase their sourcing efficiency, which was getting too difficult to manage.