Case Studies

In this resources and research hub, discover insights shared by leaders in the CPG space and gain a deeper understanding of the factors needed to drive your organization's demand forecasting transformation success.

Learn how Mars elevated its retail image content in order to bring a heightened level of category intelligence to its retail partners.

Massimo Zanetti, the private label coffee provider, had tapped a CRM system in the past, but it was a “huge failure.” Learn why the latest initiative is already having measurable results.

Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.

All consumer goods categories are accompanied by unique business challenges and nuances, but a global seafood manufacturer may have a few more than most. 

Juice and snack chain Pressed has bundled its managed IT services and rolled out the newly-consolidated services across all 100-plus of its U.S. stores.

The beer company is taking steps to accelerate its pricing journey at both the strategic and SKU level. Learn how.

CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.