Case Studies

Delivering on First Impressions: How PROOF Handles the E-Com and Logistics of Ice Cream
For CEO and co-founder Jenn Randall-Collins, the idea for a boozy treat came about when she discovered a family recipe for alcohol ice cream that was passed down for generations. But one mishap in the supply chain means melted treats and unhappy consumers.
PepsiCo Chief Growth Officer On E-Com, Tuning into Consumers and the Key to Future Business
CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.

Cuisinart Leans Into Retail-Specific Digital Catalogs

In forging new and more collaborative relationships with retailers, Cuisinart has found success with specially tailored digital catalogs.
As Freshly Scales Under Nestle’s Wing, Personalization Becomes Paramount

When Freshly, the Nestle-owned subscription service focused on delivery healthy prepared meals, wanted to boost its personalization efforts, the company knew it had to get a better grip on its data management.
Inside AB InBev’s Test, Learn, Scale Approach to DTC

What began as AB InBev’s global incubator has evolved into a driving force that was well-positioned to meet consumer demands and accelerate its efforts during the pandemic. CGT explored how the company came together to invest and build a customer-centric mindset, scale its digital ecosystem and supply chain, and evolve DTC capability post-pandemic for global scale.
Inside Idahoan Foods’ TikTok Challenge

In an effort to better connect with Gen Z consumers, Idahoan Foods dove into TikTok with a campaign that not only educated consumers about how to enjoy its products, but also developed a unique music beat and choreographed dance known, naturally, as “the mashed potato dance.”
How Coca-Cola United Streamlined Freestyle Order Management

Coca-Cola Bottling Company United shared details behind the digital transformation that streamlined its order management process.
How AB InBev’s Zé Delivery Hit 27 Million Orders in 2020

France Roy, AB InBev chief technology officer, DTC, shared a peek behind the curtain at Zé Delivery, the AB InBev subsidiary that delivers cold beer to consumers within an hour by leveraging its retail store network.
Yeti Dives Into Augmented Reality

The cooler and outdoor accessory company has launched an immersive 3D and AR experience on its website, in which consumers can virtually view more than 50 virtual products in their own physical environments.
That Magic Moment: Cetaphil Rethinks Consumer Targeting

The Galderma-owned skincare brand saw an opportunity to tap into the self-care at-home trend when COVID-19 rearranged personal care routines. Learn about the changes it made to reach consumers during those just-right moments.