Walmart

Famed American philosopher Homer Simpson once called alcohol “the cause of, and solution to, all of life’s problems.” I sometimes feel the same way about marketing technology.

A New Jersey-based technology company is hoping retailers and shoppers alike will clamor for its new robotic shopping cart in 2017.  

Rockstar earned upfront merchandising at Walmart by giving the mass merchant an exclusive overlay to a national promotion tying in to Microsoft Studios' Oct. 11 release of Gears of War 4.

The sky is not a delivery limit for Amazon, which made its first package drop by drone to a test customer near Cambridge, England earlier this month.

Keeping content consistent across channels is a new challenge for omnichannel retailers. Just ask Walmart.

Winston-Salem, NC-based technology company Inmar has inked an agreement to acquire Collective Bias through its Carolina Promotions Services subsidiary.

Walmart’s vice president of marketing, customer experience Jamie Sohosky discussed the new demands of the retailer's shoppers in an increasingly digital world and how the giant is innovating to meet those needs at a keynote presentation during the recent Path to Purchase Expo.