Walmart

Keeping content consistent across channels is a new challenge for omnichannel retailers. Just ask Walmart.

Winston-Salem, NC-based technology company Inmar has inked an agreement to acquire Collective Bias through its Carolina Promotions Services subsidiary.

CGT Executive Editor Kara Romanow gives you a sneak peek into the trends and topics discussed in this month's issue.

Walmart’s vice president of marketing, customer experience Jamie Sohosky discussed the new demands of the retailer's shoppers in an increasingly digital world and how the giant is innovating to meet those needs at a keynote presentation during the recent Path to Purchase Expo.

Walmart and Dr Pepper Snapple Group confronted the reality of smartphone-wielding shoppers head on by collaborating on a better product content strategy.

While Amazon excelled in engagement, Target and Nike did a particularly good job of co-creating content.

Emma Walmsley was named GSK CEO designate. She will succeed Andrew Witty as GSK CEO when he retires in March 2017.