Insights -- October 2005How marketing will become the greatest advocate of RFID. Promoting Success From Within Kimberly-Clark promotes RFID adoption both within its own walls and the consumer goods industry at large Insights -- September 2005 Retailers need to be equal partners with consumer goods firms in addressing consistency issues Sweeping Business Value From RFID Electrolux looks toward an entirely RFID-capable supply chain, from point of manufacture to the store floor Responding to Shopper Trends Procter & Gamble wields the power of demand signals to tap shifting tastes of consumers Lessons Learned How to achieve EPC/RFID tagging compliance The Pulse -- July 2005 To achieve significant inventory reduction goals and improve supply chain performance, Unilever taps SmartOps Multistage Inventory Planning & Optimization (MIPO) solution in North America. 2005 Visionaries Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization. Insights -- May 2005 By revisiting the fundamentals of trade promotion management, consumer goods firms will hit the fast track to marketing success Hitting the Halfway Mark With mandates beat, Pacific Cycle changes direction to gain value from RFID using the right tech partners First Previous 60 61 62 63 64 Next Last
