Corporate Strategy

Unilever Boosts Wellness Portfolio with SmartyPants As it Unifies Under One Parent
Unilever will acquire SmartyPants Vitamins as the company builds out its health and wellness portfolio.
Keurig Dr Pepper Grows DSD Network with Acquisitions
Keurig Dr Pepper continued its efforts to increase speed to market with the expansion of its direct-store delivery network.

Band-Aid Takes Top Honors in Brand Ranking

Consumers have a high opinion of the consumer goods brands keeping them safe, clean and comforted during the pandemic.
Accenture Acquiring End-to-End Analytics

Accenture has agreed to acquire End-to-End Analytics, a boutique analytics and data science consultancy based in Palo Alto, CA, with additional offices in Brazil.
Avery Baker Returns to Tommy Hilfiger as President/Chief Brand Officer

Avery Baker has been named president and chief brand officer of Tommy Hilfiger, a new role for the company.
Dale Grant Named CRO at Symphony RetailAI

Dale Grant has been named chief revenue officer at Symphony RetailAI, a provider of AI-enabled and platform and customer-centric solutions for consumer goods manufacturers and retailers.
Acosta Names Derek Bowen President of Marketing Services

Bowen brings more than 25 years of sales and marketing experience to the role, where he’ll work with Acosta's leadership team to develop an integrated suite of services and solutions for consumer goods companies.
Mars Picks Up Kind

Mars, Inc. is acquiring snack company Kind North America, extending a three-year partnership between the two companies.
Greg Hall Joins HanesBrands as Chief Consumer Officer

Greg Hall is joining HanesBrands as chief consumer officer, departing Walmart to join a fellow alumnus.
Clif Bar Names Rizal Hamdallah Its 1st Chief Innovation Officer

Most recently global chief innovation officer at Ocean Spray Cranberries, Hamdallah will be tasked with leading Clif Bar’s product development and business models.