Data & Analytics

IRI Measuring Consumer Purchase Shifts on a Weekly Level
Big data and predictive analytics provider IRI has released a new metric measuring weekly changes in consumer purchases to account for the rapidly shifting behavior stemming from the spread of COVID-19.
Coca-Cola Tapping Real-Time Insights for Employee & Customer Engagement
The Coca-Cola Company is teaming with Microsoft in the name of employee and customer engagement.

Predictive Intelligence for Consumer Goods During a Crisis

A closer look at tapping into AI and machine learning for the present to post-pandemic world.
Daily Data Updates Available on Free COVID-19 Dashboard Addressing Demand Challenges

1010data has developed a dedicated COVID-19 section on its website to help businesses address the retail demand challenges brought on by the pandemic.
A New Tool Aims to Help Companies Reduce Product Shortages via AI — and it’s Free

A new, free tool for U.S. businesses is designed to help reduce critical product shortages during the coronavirus health crisis via artificial intelligence and big data.
Data Sharing Can Help AI Scale, But More Clarity Around Privacy is Needed: MIT Report

While the vast majority of respondents have begun deploying AI, more than half are struggling with modifying business processes to leverage it.
COVID-19 Speeds Up Data Sharing for Instacart

Just as coronavirus has put a lot of business initiatives on the fast-track, the grocery delivery platform has been forced to share data with CPGs earlier than planned in order to help supply chains.
Levi’s DiCesari Lands on DataIQ 100

The global head of data, analytics and AI was named to the DataIQ 100, a list ranking the most influential data and analytics practitioners in U.K. organizations.
Rules to Establish an Effective Trade Promotion Management Practice

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.
6 Steps to Predicting Shifting Demand Patterns While Navigating the Coronavirus Crisis

The biggest unknown is whether there will be a delayed economic recovery or a prolonged contraction. Regardless of the outcome, retailers and their CPG suppliers need to think ahead and be prepared to act quickly.