Data & Analytics

The secure cloud infrastructure spins up fast data management and masking solutions.

Brands must be ready for convenience to be redefined, local to go hyper-local, and tech to take the lead.

Hear from CVS CEO Larry Merlo on the rapid rollout and how the drug chain is extending the intersection between data analytics and technology it has created to health outcomes.

Through this acquisition, Nielsen will up its portfolio of personalized and addressable pricing, promotion and assortment capabilities by leveraging Precima’s solutions.

With AI-driven technology, retailers and CPGs can work together to optimize their promotional planning. 

Brick and mortar stores are not becoming obsolete. They just need to get a whole lot smarter.

This white paper, developed collaboratively by Consumer Goods Technology and SAS, examines the impact that machine learning and other automation tools are having on success at forward-thinking consumer goods organizations.