Data & Analytics

With all the current obsessions over massive amounts of social, mobile, local and search data coming over the horizon, its not unusual for brand marketers to lose focus on the present analytic opportunities already emerging from more conventional data sources.

For the fourth year now, CGT and RIS News surveyed consumer goods and retail executives to compare year-over-year sentiment toward data sharing adoption.

Image-based code readers can read multiple codes of the same symbology or different symbologies on multiple sides of packages. Download the expert guide to learn more!

Kimberly-Clark China works with Retail Solutions Inc., to improve product availability, uncover new business opportunities and drive sales at Walmart stores throughout China.

A new cloud-based portal enables retailers to share their proprietary data including point of sale, inventory, loyalty and more with their supplier partners.

To optimize the utilization of trade promotion funds it is important to have reliable demand signal data available that is sourced from a point that is as close as possible to the consumer, eg POS devices. When POS data is not available how does a business tackle the optimization challenge if a large proportion of the data set is missing? Download the latest industry White Paper to learn more.

Designed to educate the CPG manufacturer community on the availability of direct POS data from more than 300 retailers and distributors, registered visitors to the website can quickly identify what type data each retailer makes available to manufacturer partners.

The similarities between Inkiru and @WalmartLabs are said to be uncanny, with both having an innovative spirit and the ability to leverage big data to improve the customer experience.