Data & Analytics

Mike Weinstein is a co-founder of INOV8, which specializes in developing and commercializing innovative beverage products such as HYDRIVE energy drink.

Are trade promotion optimization and demand signal repositories mutually exclusive? Thomas Bornemann of Clarkston Consulting explores the benefits of DSRs and how to tightly integrate them with promotional activities.

Yoplait is taking the initiative to change its dairy sourcing strategy to provide consumers with the option to choose a category-leading yogurt with milk produced by cows not treated with rBST.

Leading consumer goods companies, like General Mills, Del Monte and H.J. Heinz, attained new measures of success with innovation, supply chain and sales & marketing initiatives in 2008. Here is a look back at the most read case studies published by CGT last year.

The new president and CEO will support Welch's mission to maximize the organization's value while expanding returns for grower-owners.

The companies reach a milestone in adoption of GS1 Standards for the data synchronization industry.

For the ninth consecutive year, CGT asked its subscriber base to identify their most valued and used solutions and service providers across 10 categories. Where do your providers rank?

The company, which operates 167 stores in the northeastern United States, says retailer-supplier collaboration is a key strategy.